What Is Local SEO?
Local SEO is the process of optimizing a business’s visibility in unpaid, location-based search results on Google Search, Google Maps, and other search engines.
For instance, it can help your Google Business Profile rank higher in the local pack
Why Is Local SEO Important?
Local SEO is important because it increases a business’s visibility in local search results, helping attract nearby customers and boosting sales.
Google delivers billions of local search results every month, which means appearing prominently for relevant queries increases your chances of attracting customers.
Google shows local results when it believes users are searching for nearby products, services, or amenities—or in a specified location.
Examples of local keywords found with Semrush’s Keyword Magic Tool include:
- “mexican restaurants”
- “mexican restaurants near me”
- “mexican restaurants in dallas”
Businesses with strong local SEO tend to rank highest for these keywords, making users more likely to discover and engage with them.
Regardless of your business type or location, you can likely reach potential customers through search.
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